Digital Media and the Changing Dynamics of Health Care
"We must engage!
As reported in the LA Times, medical bills play a role in 62% of bankruptcies. That makes any argument in favor of universal coverage much more personal to an American already reeling from recession. And it makes it much more difficult for lobbyists to spin. How can Beltway Bandits contend with a president who features Facebook, Twitter, MySpace, YouTube, Vimeo and iTunes on the official WhiteHouse.gov website? For that matter, how can we contend?
With Health Care reform now a reality, can the healthcare industry respond in kind? Are there sufficient resources or time to organize? The healthcare industry can use these resources to appeal to those who have benefited from life-saving treatments.
Companies like J&J and Cougar Biotechnology should reach out to self-funded health care evangelists, such as Lynn Lane, a cancer survivor who started the Voices of Survivors Project building a library of first person video testimonials in record time, and also created a blog, Facebook Page, and Twitter presence. These are the type of health care consumers who carry the message to Congress and the industry that people seek and need innovative treatments.
The healthcare industry must learn how to cope with and KONNECT to exploit these new mediums. This requires much more than just a novel or updated Public Relations (PR) strategy. It demands a fundamental rethinking of business strategy and operations that affects everyone from CEO and C-level executives to individual employees in all departments.
The healthcare industry must now learn how to use non-traditional means to beat competitors to market, anticipate changing customer needs, and continually fine-tune product development processes.
The good news -- Digital Media can help transform your business model rapidly and cost-effectively. Let KONNECTED show you how. Read More
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